![]() ![]() King’s startling growth in recent years is further proof of how thoroughly so-called freemium games have upended the conventional business model of the games industry. ![]() Nearly $1.9 billion in revenue last year, compared with just $164 million in 2012. It is difficult to overstate how much that simple game has contributed to the rise of the 11-year-old King, which was a prolific if relatively unheralded game maker before creating its big hit. New levels regularly introduced along with new features that keep customers coming back.Ĭandy Crush has suddenly made King - which has development studios in London, Sweden and San Francisco, among other places - into one of the biggest upstarts the gaming world has seen in years. It is a spin on a traditional “match three” game, with Each day, 97 million Candy Crush users try to line up three or more pieces of matching virtual confections in a simple but addictive game formula. ![]()
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